Twitter Inc HQ

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Twitter and media have in a way a weird relationship. They are linked to each other but i have the impression that media professionals (I mean: news media professionals) have difficulties to make the combination. Twitter is fast and impulsive, whilst their traditional, quality product is sometimes too deep to suffer of the fast and superficial tweets. Yes, journalists may use twitter to source (and nine other ways) but in general they are not the most active users. Some of them, even editors in chiefs, have difficulties getting a substantial followers base. I like to dig into this matter and if you feel like, if you have any tips to share: let me know!